Claiming your business in ChatGPT takes about 10 minutes. The hour after it, spent aligning your profile, agent, and website, determines whether ChatGPT describes your company accurately.
Key takeaways
ChatGPT Business Hub launched in beta on November 10, 2026.
It is free; claim your profile at chatgpt.com/business-hub.
The business description holds about 300 characters.
Business Agents are limited to eligible U.S. businesses.
Claiming your profile does not improve your ranking in ChatGPT.
OpenAI launched Businesses in ChatGPT in beta on November 10, 2026. A business signs up at Business Hub (chatgpt.com/business-hub) to claim its profile and goes through a two-part verification process. The rewards for the free profile are managing your business information in ChatGPT, tracking ChatGPT mentions and website clicks, and viewing discovery topics. Eligible U.S. businesses can also create a Business Agent that answers customer questions.
The real value begins after your business is verified.
This guide covers what to do after the basic claim and verification, based on setting up Coyle Emerald Narratives (CEN) on launch week. The guide is written for B2B technology companies with complex offerings and buyers who ask detailed questions.
Step 1: Set up your business description for AI, not human, consumption
ChatGPT treats your business description as a statement of your company's core identity. Marketing speak and catchy taglines will work against you here.
The "More about your business" field holds about 300 characters, or about three sentences. Your description should answer the following questions:
What are you? Name the category in words buyers and AI systems already use (for CEN, we used "GEO and AI visibility consultancy").
Who is behind it and where? Founder names and location give ChatGPT an entity it can connect to other sources.
Who do you serve? Name your industries explicitly.
What outcome do you deliver? State it in terms buyers would understand.
Here is the before and after from CEN’s own profile.
Before (generic):
Coyle Emerald Narratives is a GEO and AI visibility consultancy in Boston, MA. We help B2B tech companies in cybersecurity, SaaS, fintech, and AI/ML get understood, cited, and recommended by ChatGPT, Gemini, Perplexity, and Claude. Book a call at coyleemeraldnarratives.com.
After (under 300 characters):
Coyle Emerald Narratives (CEN) is a Boston GEO and AI visibility consultancy founded by Anne Coyle. It helps B2B tech companies in cybersecurity, SaaS, fintech, and AI/ML build authority with AI and reach buyers in ChatGPT, Gemini, Perplexity, and Claude. Book a call at coyleemeraldnarratives.com.
The second version includes our founder and location, the full brand name with its acronym, and the company's actual positioning. Each is a fact ChatGPT can match against our website and third-party mentions.
Write it in third person. "We help" does not benefit the model as much as "CEN helps" does.
Step 2: Make every Business Hub detail match your website
The importance of this step cannot be overstated, and ChatGPT's own Business Hub banners ask users to confirm their data is accurate. AI systems work best when they see the same facts across multiple surfaces. If a Business Hub profile uses a buyer profile different from what is on the company website, ChatGPT could doubt both.
Check that each Business Hub field matches your website. Here is how we evaluated CEN:
| Field | What to check | What we found |
|---|---|---|
| Phone | Same number as your contact page | Profile showed a different number than the site. Fixed. |
| A business address, ideally the one on your site | Fine | |
| Industries | Same list in the profile, agent, website, and llms.txt | Fintech was in the description but missing from the agent's industry list. Fixed. |
| Category | Primary category | Added "Marketing agency" |
| Call to action | Same next step everywhere | Confirmed "Book a call" |
| Business name | Correct capitalization | Profile showed the name in lowercase with no edit field. Contacted OpenAI support. |
Photos are important. Upload a square logo (300 x 300 px) and a cover photo (1200 x 400 px) for your business, using your brand colors and fonts.
Step 3: Build the agent in two boxes that point at each other
If you are eligible for a Business Agent, the builder has two text boxes. Instructions tell the agent how to behave. Business info is what it knows. Treat them as a pair that must match.
Good instructions send the agent to a named section of Business info, with the same heading. For example, for CEN, we set: "For questions about evaluation or deliverables, use 'NEXUS-GEO™ methodology' in Business info."
What to put in Business info:
Business overview: Should mirror your description.
Who you work with: Include your full industry list.
Services: Use the same language for each service in Instructions and Business info, including its exact name, what it covers, and what the buyer receives.
Methodology: If you have a named framework, spell out how it works, including any scoring.
Contact: The single next step, with the URL, email, and phone.
End each section with a link to the matching page on your site, so the agent can cite it.
What to put in Instructions:
One short paragraph on who the agent is, written in the same positioning language as your description.
One block per job the agent does (explain services, explain the methodology, assess fit, point to next steps), each naming the Business info section to use.
Guardrails: add the ones you use in your business, such as no pricing quotes, no guaranteed outcomes, no generalizing one client's result, and no claiming to book calls.
Write conversation starters as your buyers talk. For example, "How does CEN describe its process for getting started?" became "How do I get started with CEN?" Our final five conversation starters:
What does the NEXUS-GEO™ AI Visibility Audit evaluate?
How can my B2B tech company show up in ChatGPT answers?
How do I get started with CEN?
Why isn't my company showing up in AI answers?
Which industries does CEN work with?
Keep the tagline short enough to display in full. Ours was cut off mid-sentence in the preview until we shortened it to "AI visibility and authority for B2B tech."
Step 4: Test every conversation starter before your buyers do
Publishing the agent is not the end. Click Test in ChatGPT, run every starter, and read each answer as a skeptical buyer would. Our first round surfaced three problems in five questions.
| Starter tested | What went wrong | Fix in Instructions |
|---|---|---|
| What does the audit evaluate? | Accurate, but no next step. The buyer had nowhere to go. | Added: end with a short line inviting them to book a call when they show interest. |
| What does the audit evaluate? | Used punctuation that did not match our house style. | Added a style rule as the first line of Instructions. |
| Why isn't my company showing up in AI answers? | Offered to diagnose the visitor's company itself, then stopped without a call to action. | Told it to explain general signals only, not diagnose, and end with the call link. |
What worked without changes: pricing questions were deflected correctly, the agent cited our own pages, and it never promised visibility gains.
A testing checklist for each agent answer:
Every fact appears in Business info. Nothing invented.
No pricing (if you don’t publish it), guarantees, or implied results.
Uses your exact service and framework names.
Links to the right page on your site.
Ends with one clear next step.
Short enough to read on a phone.
After each fix, click Restart preview before retesting. Our first retest still showed old behavior until we restarted.
Step 5: Make sure ChatGPT can actually read your website
Business Hub includes a Website access check. Ours confirmed access, but if you see a problem, confirm two things on your side.
Crawlers are not blocked. Check that robots.txt does not block OAI-SearchBot, ChatGPT-User, or GPTBot.
You have an llms.txt file. This is a short Markdown file that tells AI systems what your site is about and which pages matter.
A good B2B llms.txt has the same one-paragraph summary as your Business Hub description, then a short list of your key pages (services, methodology, insights, contact) with one line each. Use the same version of your domain (www or not) in every link.
If both are in order, the access check error is likely a beta issue. Try again later.
What to expect in the beta
As of November 2026, Business Hub is in beta. Expect these and do not panic:
"Couldn't refresh your profile" banners. Changes go through a review step first. Ours saved eventually even when the screen said they had not. Do not resubmit the same change.
Fields you cannot edit. Our business name appears in lowercase with no way to change it. That requires OpenAI support.
Empty insights. Mentions and clicks stay blank until there is enough data.
What Business Hub does not do
Claiming your Business Hub does not equate to higher rankings (or even ranking at all) in ChatGPT answers. Whether ChatGPT recommends you still depends on the signals it finds across the web: clear positioning, consistent facts, and credible third-party sources.
FAQ
What is ChatGPT Business Hub?
Business Hub is OpenAI's free dashboard, launched in beta on November 10, 2026, where a verified business manages its profile in ChatGPT, sees mention and click data, and, if eligible, publishes a Business Agent.
Is Business Hub the same as ChatGPT Business?
No. ChatGPT Business is a paid workplace subscription for teams. Business Hub is a separate, free tool for how your company appears to ChatGPT users.
Can B2B companies build a Business Agent?
At launch, agents are limited to eligible U.S. ecommerce and online service businesses. A B2B consultancy that sells online services can qualify.
Does claiming my profile improve my ranking in ChatGPT?
No. It improves the accuracy of what ChatGPT says about you. Being recommended still depends on authority signals across the web.
How long should the business description be?
The field holds about 300 characters. Use them for category, founder, location, industries served, and outcome.
How do I test a Business Agent?
Click Test in ChatGPT, run every conversation starter, and check each answer for invented facts, missing next steps, and off-brand style. Restart the preview after every fix.